Brew Happy

One thing in life that I will always appreciate is a good cup of coffee - and what makes a good cup of coffee even better? A cool branding approach of course! For this project, I wanted to create a retro looking coffee brand with a coffee bean mascot. I thought this style would be a fun approach and resonate with a wide age range, because of the vintage look and feel that never truly goes out of style. First, I drew up the character in Procreate on my Ipad, then created the product design and logo in Illustrator. Next came the 3D modeling, which included modeling the coffee mug, bag, and bottle in the program Blender. Lastly, to put everything together, I UV mapped the designs onto the products and set the lighting up to get the finished images shown below.